Rusty Blackbird Blitz Infographic

The Rusty Blackbird Blitz Infographic was another piece created for my current job at Michigan Audubon. This piece fit into a broader conservation project that I developed with a coworker. She spearheaded the organization as part of a national project to help count elusive Rusty Blackbirds, a species believed to be in a dangerous decline. To help spread awareness, I crafted these two infographics to be employed on social media. I relied on her expertise of the birds when I crafted the drafts, and was able to make an accurate and understandable infographic.

Like most infographics created on a short deadline, I utilized a simple design that was easy to read. I employed each piece separately and on several occasions over the weeks that our contest took place. The Rusty Blackbird Blitz was intended to raise awareness for the conservation of Rusty Blackbirds, and also to help get birders to go and count the birds for our contest. Combined with press releases, our mass email listserv, and our organization’s networking, the infographics played an important role and served their dual purpose well. This design project gave me the opportunity to combine art and social media planning for a good cause.

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