This logo was my first real brush with a complicated project in a professional setting. The Tawas Point Birding takes place every year in East Tawas, Michigan, and is run by Michigan Audubon. Since there was no prior logo for the event, I researched other birding festivals and conservation logos. The goal for the festival is always to bring in new, younger birders, so I researched trending design styles like minimalism and texture. Ultimately my boss also suggested I go the route of minimalism, but from there, the project became messy.
Good design requires a good critiquing process, especially when working with a client. However, this logo project was one of several that helped me realize that not all clients (or bosses) understand or can vocalize what they really want in a final design, or how to give constructive critique about exactly what they dislike in the draft. This project gave me the opportunity to learn this through trial and error, but in further designs for my job, I was able to be more specific in the planning process with my boss, and complete work more efficiently. Eventually, the Tawas logo turned out well, despite the many drafts and long timetable.
Kristin Phillips: Portfolio 