I worked on a team to develop promotional text that would accompany conference materials for the CCDP (Computers and Composition Digital Press). I really enjoyed working collaboratively on this project, and even though I wasn’t responsible for the design work, I loved watching my teammate’s designs come together based on our feedback. Collaborative work is increasingly proving to be my favorite style of project.
In addition to these pieces, I also helped write the client pitch:
We have created several design options, and four different mediums to choose from for CCDP publicization:
Stickers are a multi-use medium for promoting the CCDP not only during, but after the conference. Conference attendees could affix the stickers to laptops, water bottles, folders, conference name tags, etc., where the stickers will continue to publicize the CCDP. The stickers we created contain general information as users will likely prefer to use a sticker with information that will always be valid, and come in multiple sizes with an eye-catching design that incorporates the blue color scheme and a sleek, modern font.
Business Cards/Card Holders
Business cards can be used to advertise in the same function as a bookmark, as they are small, easily printable, and display publicizing information. The design on the business card/card holders contain the logo on the front and submission information on the back, so any potential author can quickly grab a card at the conference.
As these products will be used at conferences, the card holders can be used to keep the business cards they pick up in one place. A convenient, pocket-friendly holder that displays the CCDP logo is an ideal solution. This product not only has high-utility, but also can be reused after the conference for maximum publicity.
Conference attendees will also need to keep track of the many paper materials they receive at the conference, so we designed a folder to keep all conference materials neat and in one place while also promoting the CCDP with useful information about the press. Like the business card holders, this product can be reused after the conference to continue spreading the word about the CCDP.